Welcome to a new article on SEO techniques. In previous
articles SEO services in Delhi, we talked about building the knowledge base for SEO, the
importance of it and how we can benefit from it by following the right SEO
strategies.
In the next article On-Page SEO Techniques for your Website
Better ranking, we talked about some of the important On-Page SEO strategies
that will help you improve the ranking of your website. Understand
Off-Page SEO techniques and the importance of it.
So, what is Off-Page SEO?
Off-Page SEO refers to the techniques that you apply to other
web pages and internet platforms to increase your site visibility in SERP.
Off-page SEO as the name implies is different from On-Page
SEO, where On-Page SEO deals with implementing SEO strategies
to your websites and web pages, whereas Off-SEO techniques involve
creating website links and brand building techniques by using other site
platforms.
Most of the people relate the off-page SEO strategies to the
link building exercise but it is more than that. It deals with commenting,
relationship building, influencing people, creating authorship and
creating engagement on social media platforms.
Why Off-Page SEO is important for my site?
Before we set about, let’s understand how Google or other
search engines work. Search engines crawl through your web pages and rate your
web pages, based on the on-page SEO factors applied to your web pages. The
on-page SEO and off-page SEO together determines your web page ranking in the
Google SERP.
Particularly, off-page SEO practices allow
Google to understand how well your website content is liked by the visitors,
shared on the social media and bookmarking services and linked to other sites.
In this matter, the website content and how neatly it is
organized plays a vital role. Only quality content can help you get the quality
backlinks, shares on the social media platforms and bookmarking on bookmarking
sites.
The benefits of having off-page SEO are:
Increases (DA)Domain Authority: It helps to increase the
Domain Authority of your website. Domain Authority is the measure created by
MOZ to rate your website on the scale of 1-100. Higher the DA score, higher
will be your positioning in the search engine. So, if you have a better DA
score than your competitor’s website then you will get a better ranking in the
Google Search engine results pages (SERP).
Increases Page Authority (PA): Page Authority is the metric created
by Moz to rate an individual web page score. DA will tell you
rating of the entire website whereas PA deals with rating a single web page of
the website on the scale of 1-100 (100 being the best score). The off-page
SEO practices can help you get the external links (links from other web
pages to your web page) from high authority pages to outperform PA score of
your web pages.
Increases ranking in Google: There are several factors that
Google take into consideration for ranking your website. The PageRank(PR) is
one the major factor that Google considers for displaying your website in top
places. The off-page SEO techniques mentioned below will help you get better PR
for your website and inside web pages and consequently better ranking in search
engines.
Increases Brand Reputation: The off-page SEO techniques deals in developing
and interacting with several marketers and webmasters and recognize how the
world looks at your website. With the advancement of Google algorithms, several
off-page SEO strategies which were followed in the past are no longer been
used. Hence it leaves no option but to interact and create unique opportunities
to build a brand reputation of your website through several methods.
Increases Traffic: Off-page SEO techniques increases your outreach to the
end audience and hence increases the chances of getting more organic traffic,
traffic from social media, bookmarking sites, web directories and referring
sites. This enhances the chances of getting more visitors and creating several
revenue channels through your website.
And, here are the Off-Page SEO techniques for better ranking:
1. Search engine submission
There is no guarantee that within a particular amount of time
your website will be indexed by search engines. In the ideal situation, it
takes around 2-4 months for a particular website to get indexed by search
engines. It may take even longer and a shorter period if your website is not
optimized or well optimized for search engines.
Whatever time it may be taken, but to grip up the process you
may manually submit your website for indexing to the several search engines.
Google, Yahoo (though Yahoo search is powered by Bing it operates on different
algorithms to display websites) and Bing accept manual URL submissions at the
specified links.
Best SEO practices:
Below are the some important best practices to ensure your
website gets indexed by Google (applies to Bing as
well as Bing also follows the same methodology) as it is the most widely used
search engine platform:
- Manually
submit the URLsof
new or updated web pages to the search engines mentioned above.
- Follow
the instructions given by Google for webmasters in order to get your new or
updated website indexed by search engine bots (also referred to as “Googlebots”
or “spider“) in lesser time.
- Create
a xmlfile containing all URLs of your website to ensure your
website is indexed and all your web pages are crawled. The sitemap.xml
file helps Google and other search engines understand the structure
of your website. Crawlers read this file and crawl through all URLs
mentioned within this file.
- Also,
ensure you have written clear instructions on which pages you want to
display in search engines and which one not by updating the txtfile.
2. Video marketing
In 2017, video marketing has really taken a boost on the
internet and it will continue to grow in the coming years. Many website owners
nowadays tend to do video marketing and add videos to their posts explaining
the inside content.
Hence if you have a blog or website which is firmly
established then video marketing should be your next move to take your blog to
the next level. However new bloggers should make their choice wisely as video
marketing require skills and dedication to survive in the marketing.
Best SEO practices:
- Create
high-quality video content that solves user’s queries or provides
information to the users.
- Create
attractive snippetsfor the video that grabs visitor’s
attention.
- Write
a catchy and descriptive titlethat visitors can not go
unnoticed.
- Include important
keywordsin the title and place them at the beginning of the title.
- Strive
to keep the length of videos within 4-6 minutes, as such
videos keep visitors engaged and reduces bounce rate.
3. Image sharing
Image sharing has become one of the popular methods in recent
time to drive visitors to your website and is a highly effective way of
off-page SEO marketing.
People favour using new methods of SEO as technology is
getting advanced. You can create several infographics, banners, graphics for
your content and share them to get website traffic.
Images convey the key message very effectually than the text
content and hence can help us to get visitors as well as backlinks to your
website. Also, it requires fewer efforts and expertise to develop images to
share them on several platforms.
One of the popular platforms with more than 200 million users
for sharing infographics is Pinterest. Many websites which do not have
image-driven content also incline to publish and promote their brand on
Instagram and Tumblr like platforms.
There are various free image service providers (Pixabay,
Pexels, Unsplash, etc.) and free tools (Canva, piZap, etc.) to create images
for the platforms mentioned above.
Now when it comes to off-page SEO techniques for the images
it can’t be the same as on-page SEO techniques and so our alt text or filename
is not going to help. Let’s look into some of the best practices to follow for
off-page image optimization.
Best SEO practices:
- Always
use high-quality images for Pinterest No buddy will like
to see noisy, blur or small images in your pin.
- Go
for taller or vertical pinsas these images will more likely get noticed by users
than those small images.
- Write
a thoughtful and strong description for pinned images. This will help to display
your images in search results when someone makes a search for it.
- Research
on keywords to be used for your pin by performing a search on Pinterest
for similar image and write headlines accordingly.
- Pin
consistently to pull the attention of the rest of the users.
- Add
home-page or web page link in your image pin.
- For
Instagram images, add watermark or logo in your image. It will help you
promote your brand.
- Add
your keywords to the image by using hashtags. There is no
way to add a web page link. Even if you add it in comments, it wouldn’t
work as Instagram doesn’t allow it.
4. Link building strategies or backlinks creation
Link building is nothing but the creation of links on other
sites that points a link to your site. These external links are
called backlinks of your site and the process of creating
backlinks is called link building.
Link building is one of the most important technique in
off-page SEO strategies. But, getting backlinks from the low-quality site
wouldn’t take you anywhere. In fact, Google says in their
article that in order to get a higher rank for the website, a webmaster
should try to get links from the high-quality websites.
Hence, one quality link from a good quality site could be a
lot better than 100 low-quality sites. When Google crawls your web pages, they
keep a log of content being shared on the web page by indexing them. They
analyze your keywords as well as the number of links from the external sites
and authority of these external sites.
Best SEO practices for a link building:
- While
you promote your website on various platforms don’t just share links of
your site. Along with it indulge in engaging interplay with others, try
and learn what they are doing for their site.
- Build
the brand by sharing your site on the right platforms where visitors from
your niche gathers and letting others know about your website.
- Try
to get backlinks from the trusted and high-authority websites from your
niche.
- .edu
and .gov websites have high authority and hence try to get backlinks from
these sites.
5. Social bookmarking
Back in the time, people used to save the links of the
important sites by bookmarking them in the web browser to read them later. But
the risk here is whenever a computer crashes all these important bookmarks are
gone.
After a time, social bookmarking sites came into existent
where users can bookmark several site-URLs and save them under their profile.
These bookmarks can be shared with other users and hence increases the chances
of getting more exposure to your site.
Best SEO practices:
- Write catchy
titles to grab the attention of the users and write a short but
relevant description of your blog post.
- Know
the correct timings when users are active on these sites. Your post should
grab the attention of the users in the first 24 hours of your adding the
bookmark link. Hence, know the best timing for bookmarking and make proper
scheduling accordingly to make the best out of it.
- Engage
and create a good rapport with the other users. So when you share
your link on bookmarking site these users will support you by voting and
may influence other users to vote for you.
Conclusion:
To conclude, we had a brief look at what off-page SEO means.
It means building quality links, authority and creating
engagement with the audience outside the boundary of your website. We
also had look at how off-page SEO helps to increase DA, PA, ranking in
Google, branding of your site and traffic to your site.
We look at some of the effective off-page SEO
techniques for better ranking. So just getting backlinks is not enough.
These backlinks have to be from qualitative and high authoritative web pages.
1-2 high-quality backlinks are as good as 100 low-quality backlinks. Along with
backlinks user engagement and value addition is also equally important.
Lastly, good quality content is the base of your SEO
efforts. Quality content gets more user engagement, it gets more shares on
social media as well as it gets more backlinks from other users. Hence, always
focus on writing good qualitative posts.
Thank you for your time. Please support me by sharing this
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