top 5 interview questions and answers for SEO freshers

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What is SEO and why is it important for websites?

Answer: SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It's important for websites because higher rankings on SERPs lead to increased traffic and better business opportunities.

What are the different types of SEO?

Answer: The different types of SEO are On-page SEO and Off-page SEO. On-page SEO involves optimizing individual pages of a website for better rankings, while Off-page SEO involves building backlinks to improve the website's authority and credibility.

What is keyword research?

Answer: Keyword research is the process of identifying and analyzing the search terms that users enter into search engines. This research helps to identify the keywords that are relevant to a website's content and business goals, allowing for optimization efforts that target those keywords.

What is Google Analytics?

Answer: Google Analytics is a free tool provided by Google that allows website owners to track and analyze their website's traffic and user behavior. It provides insights into the sources of traffic, user demographics, and other key metrics that help in making data-driven decisions.

What is a backlink?

Answer: A backlink is a link from one website to another. It is an important factor in SEO because search engines use backlinks to determine the authority and credibility of a website. The more high-quality backlinks a website has, the higher it is likely to rank on search engine results pages.